Monitor farm project develops global offering
A programme to drive the economic growth of the agritourism sector in Scotland is set to receive more than £442,000.
The programme will see the recruitment of four farms across Scotland, with the involvement of a wider circle of eight rural businesses around each farm.
At least 400 further individual rural businesses will also participate via meetings and seminars.
The diverse sector includes retail sales of food and drink, accommodation, event spaces and on-farm experiences.
A recent study by tourism body VisitScotland found the retail value of agritourism has increased by almost £50 million in the past year, rising from £62 million to over £110 million.
The industry is also promoting the role of women in agriculture, with slightly more women than men who are directors of agritourism and farm retail businesses according to the VisitScotland report.
Background
Monitor farm project develops global offering - full press release (gov.scot)
Published on: 7 December, 2022